freeclo Comapring Free Will in A Clockwork Orange and Freedom and the

Free Will in A Clockwork Orange and Skinner's Freedom and the Control of Man      Ã‚   Socrates once said, "Know thyself," and over two thousand years later we're still perplexed with the complexities of human behavior. The concept of free will has been debated and challenged by science, religion, and philosophy throughout history. By free will, I mean our ability to choose and behave as we wish, without our choices being determined by outside sources. Such a notion has been discussed and disputed by philosophers like B.F. Skinner, Robert Kane, William Lycan, and Richard Hanley in very different ways.    In order to better understand the arguments of Skinner and Kane, we must first understand the concept of determinism. Determinism is the idea that all events are caused, occurring only as effects of causes before them. For example, the event of my bringing an umbrella to work was caused, or determined, by a rainstorm or perhaps by the day's weather forecast predicting rain. Whatever the reason, determinism follows that a later event is inevitable due to its earlier cause. If true, determinism holds that the future is fixed and unchangeable, in much the same way the past is unchangeable in time travel. If true, determinism leaves only one possible effect for each subsequent event. Influencing the ideas of determinism is the religious conception of predestination. Here the idea is that God has determined beforehand who will go to heaven and hell and nothing can be done to change the fixed and determined outcome. Predestination has been criticized by some because it seems to lead to fat alism. If our destinies are already decided, we seem to lack the free will to control our future. But believers in predestination believe tha... ...ve it or we don't, whether it's determined or not, the notion of free will can help us better understand why we behave as we do. Perhaps someday, with our understanding of free will, we'll be able to do what Socrates recommended long ago.    Works Cited Burgess, Anthony. A Clockwork Orange. New York, NY: W W Norton & Company. 1986. Kane, Robert. Selections from The Significance of Free Will. http://www.iusb.edu/~lzynda/scifi/kane.html. Lycan, William. Consciousness. http://www.iusb.edu/~lzynda/scifi/lycan.html. Hanley, Richard. The Metaphysics of Star Trek. Chapter 3 "Pro Creation" [Abridged] http://www.iusb.edu/~lzynda/scifi/hanley.html. Persons Handout. X100/220. Philosophy, Science, and Science Fiction. The Concept of a Person. Skinner, B.F. "Freedom and the Control of Man." http://www.iusb.edu/~lzynda/scifi/skinner.html.   

Product Quality Essay

List some important physical properties of the fabric. The properties of textile fabrics are important for the control of quality, as well as for end use determination. There are several physical properties of fabric which affecting the performance and aesthetic of fabric. The first one is fabric count, it influences thickness of the fabric. It is the number of ends or picks per inch for woven fabrics, or the number of wales or courses per inch for knit fabrics. Variation occurs because of the weaving or knitting process and from finishing processes. Usually the higher the fabric count, the better the quality and the higher the cost. The second is fabric unit weight. It is the mass per unit area. It is expressed in one three ways; ounces per square yard, ounces per linear yard, and linear yards per pound. It is significant in determining both end use and quality. Moreover, it is fabric width. It means the distance from one edge to the other. Measurement is made perpendicular to the fabric edge, usually including the selvage area. The width is expressed in inches and is usually an average number of measurements taken at evenly spaced interval along the fabric pieces. Next one is fabric shrinkage. It is the process in which a fabric becomes smaller than its original size, usually through the process of laundry. It is undesirable property to the apparels. So the material has to be either shrink resistant or shrink recoverable, such as anti-shrink finish is to keep the fabric smooth and free from undesirable shrinkage. The last one is fabric thickness. It is the distance between the upper and lower surfaces of the material. It is measure under a specific pressure. Warmth and bulk properties depend on the fabric thickness- to-weight ratio. It can also be used as a performance indication of abrasion resistance or shrinkage tests. Generally speaking, the thicker the fabric is, the more comfortable in wearing. 6. What is the commonly used fabric inspection system? Mainly, two industry methods used are the Ten point and Four point systems. The most commonly used is four-point system. A minimum of 10% inspection of fabrics is required. The four-point system derives its name from the basic grading rules that a maximum of four penalty points can be assessed for any single defect. Normally, we inspect 10% of the rolls we receive and evaluate them based on this system. This way, we can avoid fabric related quality problems before it is put into production The following table shows the point system. Size of Defect| Penalty Points| Length of defects in fabric (either length or width)| Defects up to 3 inches| 1| Defects > 3 inches < 6 inches| 2| Defects > 6 inches < 9 inches| 3| Defects > 9 inches| 4| Holes and openings(largest dimension)| 1 inch or less| 2| Over 1 inch| 4| After inspection, the inspector will add up the defects points and then use the following formula to determine the rate of points per 100 yards. There are some common fabric faults, such as bow, skew, hole, mispick etc. Fabric checker should know common defects found in fabrics and he must recognize defects on the fabric at the time of fabric inspection. For the acceptance criteria and calculation, 40 points per 100 yards is the acceptable defect rate. The ten point system for piece goods evaluation was approved by the Textile distributors institute and the National Federation of Textile, in 1955. It is designed to identify defects and to assign each defect a value based on severity of defect. The system assigns penalty points to each defect depending on its length and whether it is in the warp (ends) or weft (fill) direction. The following table shows the point system.

Enhancement (Philosophy) Essay

Cognitive enhancement is the improvement of one’s mental capacity and or mental attributes such as personality, where it is considered optional and not medically necessary (Schmidt-Felzmann, 2012). Enhancement is different to treatment as treatment is linked to the curing of an illness, whereas enhancement is merely improving an already medically healthy body or mind, however, at times it is quite difficult to draw a line between the two (Schmidt-Felzmann, 2012). Types of enhancements include improving one’s athletic abilities through the use of steroids, undergoing cosmetic surgery which is deemed medically unnecessary, or, reducing one’s need to sleep through the consumption of drugs such as Provigil. Enhancements can even encompass things that are commonly availed of every day, such as the consumption of caffeine (Schmidt-Felzmann, 2012). There are many ethical and practical concerns in relation to cognitive enhancement and whether or not it should be allowed such as Authenticity (Keeping true to oneself), which is a key concern , with both proponents and opponents of cognitive enhancement interpreting authenticity in different ways (Parens, 2005). Two ethical frameworks have developed which try to answer the questions raised by cognitive enhancement and indeed enhancement in general, these frameworks are known as the existentialist model (Self creation) and the Rousseauean model (Gratitude) (Parens, 2005). These frameworks differ on whether or not cognitive enhancement should be allowed, the existentialist model being in favour of cognitive enhancement and the Rousseauean model opposed to the application of it (Schmidt-Felzmann, 2012). Along with authenticity there are other major ethical concerns that could arise from the widespread use of cognitive enhancing methods, namely drugs (Butcher, 2003). Such concerns include a possible increase in the gap between rich and poor and the possibility of the loss of values, namely the value of hard work, which helps make a human being what they are (Butcher, 2003). Philosophers and indeed people in general who favour the existentialist model value autonomy greatly and therefore believe that so long as a human being does not harm another, they should be free to do with their body or mind what they please. If these things may be quite ridiculous and inadvisable, existentialist still believe that they should be condoned, so long as the person in question is well informed on the issue (Schmidt-Felzmann, 2012). There is also a view that Humans not only have the ability but may also have the responsibility to enhance their condition, not only through normal everyday enhancements but also through artificial means, which are not seen as qualitatively different (within existentialist circles) to everyday enhancements (Schmidt-Felzmann, 2012). There are, however, some problems with this framework. For instance, in many cases the individual who is given a cognitive enhancement, is not always fully autonomous (Schmidt-Felzmann, 2012). This is the case in many poor urban areas in the United States, in many schools in these areas up to a third of boys now take Ritalin, even though a large portion of them do not suffer from ADHD (Farah et al. 2004). Using enhancements to simply subdue easily distracted and unruly children could be seen as ethically wrong, this is because a large percentage of children simply are naturally unruly and easily distracted (Farah et al. 2004). To change this, could be seen as changing the personality of the child in question to such an extent that they are essentially no longer the same child, here we see the question of authenticity rise again (Parens, 2005). It is in situations such as these that we see a clear divide between the two frameworks. Most proponents of framework one (self-creation) would be in favour of this sort of cognitive enhancement as they would view the child as essentially the same person, only improved, while the opponents of this framework hold a different belief (Parens, 2005). Proponents of framework two, or the Rousseauean model, place huge importance in the value of â€Å"the given† (Schmidt-Felzmann, 2012). In other words, they believe we should not tamper past our natural potential. This however gives rise to problematic questions, such as, where can we draw the line between natural and artificial enhancements? (Schmidt-Felzmann, 2012). Framework two argues that cognitive enhancement ignores fundamental facts about the human mind and its limits, it asserts that these limits should be respected. These beliefs could also be seen as a breach of authenticity. When we think of the effects that cognitive enhancement could have on human authenticity we think of the effects it might have on the identity of an individual. While this is important, it is also important to look at the human race as a whole and how cognitive enhancement and enhancement in general might affect its authenticity. From the Stone Age right up to the current social age, humans have constantly strove to improve themselves and their quality of life. In recognition of this, it could be argued that to not enhance our current state of being would be in violation of our nature and of our identity as human beings. When this view is taken it becomes clear that the Rousseauean model can also lead to a breach in authenticity, this, along with other reasons is perhaps why a large portion of philosophers show a certain level of ambivalence towards the two frameworks when it comes to major ethical matters (Parens, 2005). Enhancement, cognitive enhancement in particular, raises many ethical concerns. As already discussed, authenticity is a prime concern, however there are also other important matters which need to be considered before any decision is made on whether or not cognitive enhancement should be allowed. For instance, the introduction of cognitive enhancing drugs could lead to a widening in the gap between rich and poor (Butcher, 2003). This would be that case as such drugs would likely be out of reach (financially) to the lower classes of society. In the long term further problems would arise, as the poor would likely have little or no access to these cognitive enhancing drugs, the upper class would essentially develop into generally more intelligent beings. This would make it far harder for a member of the lower class to compete for college places or jobs (Butcher, 2003). It has been argued, however, that the risk of a widening of the gap between the wealthy and the poor should not be a factor to stand against the introduction of cognitive enhancers as enhancers such as third level education already do this (Butcher, 2003). Another ethical issue is the possibility of the loss of the value of hard work (Butcher, 2003). While this may not seem like such a pressing issue, one must first fully consider the implications this may have in the long term. Humans may use there increased level of intelligence irresponsibly due to a lack of experience gained from having to work hard to overcome obstacles. Along with these issues the safety of such drugs is also an important matter (Farah et al. 2004). It is clear from these observations that the possibility of distribution of cognitive enhancers amongst the public is a very contentious issue, which makes the question â€Å"Should cognitive enhancement be allowed? † a very difficult one to answer. In my opinion, cognitive enhancement should be allowed, although only under certain conditions. The production of such enhancers should be undertaken only by the government so as to ensure the fair and equal distribution of cognitive enhancers amongst all social classes. Drugs should be extensively tested before mainstream introduction in order to assure the safety of the product. These measures may, however, not be enough. Governments would have the means to manipulate the public by introducing other properties to cognitive enhancing drugs, For instance they could use certain ingredients to create a more patriotic and docile population this would be a prime concern in politically unstable countries or in those of communist leanings. Should the entire population of a country regularly take a drug, which was deemed essential to take, untold damage could be done to the human condition. A world without free will could develop, with the world population under the control of one drug, and those who produced it. Perhaps the cognition of the human race is not yet evolved enough to consider its enhancement. Bibliography: Parens, Erik. (2005) â€Å"Authenticity and Ambivalence: Toward Understanding the Enhancement debate† Hastings Center Report, Vol. 35, Number 3, May-June, pp. 34-41. Schmidt-Felzmann, Heike. (2010) â€Å"Personal Identity and Human Nature: The Enhancement Debate, Heike Schmidt-Felzmann 12/10/12. † Philosophical questions & issues. [online. ] Available at: https://nuigalway. blackboard. com/webapps/portal/frameset. jsp? tab_tab_group_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_31108_1%26url%3D%252Fwebapps%252Fblackboard%252Fexecute%252FdisplayIndividualContent%253Fmode%253Dview%2526content_id%253D_419734_1%2526course_id%253D_31108_1 (Accessed: 03/12/12.) Butcher, James. (2003) â€Å"Cognitive enhancement raises ethical concerns† The Lancet, Vol 362 (9378) p. p 132–133. Farah, Martha J. Illes, Judy. Cook-Deegan, Robert. Gardner, Howard. Kandel, Eric. King, Patricia. Parens, Eric. Sahakian, Barbara & Root Wolpe, Paul. (2004) â€Å"Neurocognitive enhancement: what can we do and what should we do? † Nature Reviews Neuroscience, Vol: 5. P. p 421-425.

Diverse Leadership Wealth of Our Nation Essay

Diversity is the mosaic of people who bring a variety of ethnic and cultural backgrounds, styles, perspectives, values and belief to a group with which they are to interact. Diversity is a variation in ideas, opinion, cultural and ethnical background, style, values, and beliefs. Diversity is very essential in the portfolio of any organization or team that seeks optimum performance. The best form of learning is by learning from people with diverse ideas and methods of reasoning. Diversity is important in a team, because there will be more than enough idea and skill pool, which the team can benefit from when carrying out assignments and activities. Most people think of it simply as differences in race, nationality, or gender, but true diversity encompasses these attributes along with differences in opinions, ideologies, and interests, among other things. People tend to reflect on diversity as simply demographic, a matter of race, gender or age. However, groups can be disparate in many ways. Diversity also is based on informational differences, reflecting a person’s education and experience, and on values or goals that can influence what one perceives to be the mission of something as small as a single meeting or as large as a whole company. Diversity among employees can create better performance when it comes to creative tasks such as product development or cracking new markets. Managers have been trying to increase diversity to achieve the benefits of innovation and fresh ideas. Over the years, corporations and fortune 500 companies embraced diversity. They pushed diversity to the fore-front and embarked on campaigns to recruit, train and retain a diversified work force. The essential ingredients of performance in the workplace in the United States have always been teams and team-work. Companies built their teams in such a way that it always included people with diverse backgrounds, opinions and culture. Diversity within these teams brought about higher success rates in activities and projects because the team were able to pull ideas, strengths, knowledge and resources from a wider range of intellectual capital. The study of diversity in the workplace has taken on new importance as changing economics prompt many companies to restructure themselves into flatter, more decentralized entities. The result is that today’s corporations are built around groups that must find answers to novel and complicated business issues. These teams bring together diverse groups of people who incorporate a variety of backgrounds, ideas and personalities. Large corporations like JPMorgan Chase, Exxon-Mobil, General Electric, Ford Motor Company, American Express Company, Wells Fargo & Company, Washington Mutual Inc. , Bank of America, and Goldman Sachs were often honored for distinguishing themselves with first in class diversity initiatives in the Financial Services Industry. First the housing market collapsed; which impacted the financial markets; which impacted the stock market. On September 14, 2008, the financial industry held its breath as it watched the fall and death of Wall Street. Lehman Brothers collapsed; Merrill Lynch was sold to bank Of America. What followed was a veritable redrawing of the industrial map: Former cornerstones of the nation’s economy filed for bankruptcy or merged with larger companies to stay afloat. As the mergers are finalized, the new fear within the industry is not so much whether the companies will survive, but will the employees? â€Å"Regarding hiring, everybody will be affected,† said Carlos Orta, president and CEO of the Hispanic Association on Corporate Responsibility. Carlos Orta knew everybody will be hurt, but his fears were the impact the freeze and layoffs will have on Hispanics. In all, the financial industry is thought to have lost more than 3000,000 jobs since the crisis started. Mr. Orta predicts that the restructuring of the financial industry will force it to focus more on diversity, because its customers will hold them accountable. He said that JPMorgan, which is now essentially a bank, will have to deal with banking issues. This will be a shock to their system because they don’t subscribe to diversity and never have, he said. The impact the financial crises will have on diversity in the workplace has been the subject of several discus and forums in the last couple of months. The discussion was part of Rev. Jesse Jackson Sr. ’s 12th Annual Rainbow PUSH Wall Street Project Economic Summit. The panel â€Å"The Economic Crisis on Diversity and Diversity Initiatives† explored the economy’s impact on women and people of color in the cooperate world. Many of the panelists weighed whether women and people of color have been disproportionately affected by downsizing due to the weak economy. Diversity in large corporations is definitely hard hit by the financial crisis. In recent years advocacy groups have pushed up the number of blacks and other traditionally underrepresented minorities being hired and promoted by financial firms. This current economic crisis has impacted every sector of the U. S. economy . During tough economic times; organizations are forced to focus on their â€Å"core business†. Projects and Initiatives such as diversity that reside in their support area may be delayed or cut often with trepidation about the potential impact delay will have on efforts to build an inclusive culture. Now, as financial firms and other companies downsize or disappear, many of those hired through diversity initiatives have been losing their jobs. As companies trim their workforce and cut costs to weather a faltering economy, women and minorities brace as they bare the possible brunt of the layoffs. Subha Barry, managing director of global diversity and inclusion at Merrill Lynch said that most of her firms’ diversity initiatives were tied to increasing revenue. In the words of Barbara Thomas, president and CEO of the National Black MBA â€Å" As we all know, when anything goes wrong in this country, black employees are hit harder than most other races† . She also stated that, When America gets a cold, black America gets pneumonia. Diversity hiring in the finance and insurance industries has been on the upswing in recent years. Some people opine that the actual effect on diversity when companies merge or downsize will likely vary according to the companies’ layoff and retention policies. Thomas said the Black MBA organization has been trying to refocus on industries less affected by the financial crisis: health care and biotech, global media and entertainment, energy, and food and beverages. The association she says, has been encouraging its members to pursue these industries. Yvonne Hart, associate director of MBA student programming at the Robert Toigo Foundation, which awards fellowships to minority students at business schools, said her organization has been keeping a close eye on how the financial crisis is affecting minority students. â€Å"We always have concerns about that, and definitely those concerns have intensified over the past 12 months† Hart said her organization has changed its programming in response to the recent turmoil of the past two weeks, adding six sector-focused Web seminars on navigating industries other than investment banking and intensified interview and mentorship guidance. The group also held a town hall-style conference call meeting last week, in which four professionals from the investment banking industry spoke to 130 minority business school students considering careers in finance, giving them insights and career tips on how to move forward in the new financial landscape. It’s not just racial minorities who are concerned. When word broke of Lehman Brothers’ bankruptcy filing, the Forte Foundation, which encourages female MBA candidacies, sent out an e-mail to all the women in their database, reminding them of the career resources the group offers. Apart from the direct impact of layoffs, diversity advocates fear many financial firms will eliminate or cut back human resources or diversity programs. Most industries are already seeing the departure of some top diversity advocates and there are worries that there will be more to come in the next few months. It’s more that the people that are leaving are the ones who were around for years and knew the corporationa and really got what diversity was about. There’s going to be a lot more scrutiny at these companies. If they keep pulling staff, they can’t always justify keeping the programs and partnerships they are supporting. Also at stake is continued corporate sponsorship of diversity organizations. For instance, Management Leadership for Tomorrow, an organization that trains black, Hispanic, and Native American young people for business leadership positions, lists insurance giant American International Group and investment banks Lehman Brothers, Merrill Lynch, and Goldman Sachs as among their corporate sponsors. It is pertinent to note that two of their sponsors have ceased to be in existence. In conclusion, it is evident the concept of diversity will continue to be an intricate aspect of the business environments of today and in the future. Organizations must embrace and understand the importance of diversity in order to remain competitive, respond to globalization and promote innovation and productivity within its organization. Strong commitment and leadership will provide the necessary cultural atmosphere that promotes an inclusive environment. Training, education and effective communication will help execute strong change management practices. The rationale for understanding and managing diversity has never been stronger. As new possibilities and opportunities in the business environment arise, the need for diversity programs will be the key to successful organizations of the future. The world today is more diverse than ever before. Our ethnicity, religion, life experiences and all other personal attributes make us unique individuals. We all need to learn to accept what is different from us and more importantly respect it. In this environment, companies are going to have to be very, very savvy and very smart in terms of maintaining talent in their pipeline that is not just white males and even white females. They need to continually maintain a diversified workforce. There has been no report or research that has proved that diversity initiatives in large corporations is in part responsible for the current financial turmoil the economy is in If you want to really be ahead of the curve in your workforce, you have to pay attention to demographics. The pessimist in me says that diversity will slip down the agenda, for most firms, because in tough times business executives could be tempted to fall back on old, familiar practices rather than introducing innovative new ones. But there was also an optimistic way of looking at things, if companies were going to have to shed staff to cope with the crisis, what better time to restructure their operations so that workforces are more diverse. Since the financial crisis is forcing companies to reassess their core values and part of this process would involve a greater commitment to diversity. With a more diverse mix, companies will become a more wholesome organization which will herald new ways of doing business, post-financial crises era. Companies should embark on mundane diversity initiatives, with programs which will help recruit and retain minorities. Once hired, promotion policies that encourage diversity will ensure the best people get to top management positions, and these will stir these companies to paths of success and profitability. Despite all of the economic turmoil facing the workforce or even because of the turmoil there is a need for large corporations to maintain a strong focus on diversity. There has been no time better that now to invest smartly in diversity.

Natural food and drink industry Essay

Executive Summary The all natural food and drink industry is relatively new, it has emerged as part of the clean label trend and is seen as an alternative to the organic products or products labeled as â€Å"free-from†. The global all natural food and drink market has shown a steady growth during the last few years and is expected to grow due to rising demands for healthy, nutritional, natural foods and drinks without chemicals and artificial ingredients. Growing at a compound annual growth rate (CAGR) of about 35% annually, Indian non-carbonated drink market is likely to touch Rs. 54,000 crore by 2015 from the current level of Rs. 22,000 crore including fruit drinks, nectars and juices etc. Our company J-GAPS started in 2014 thereby tapping this potential in the Indian market had come up with a natural flavored drink segment in terms of coconut water with Kewra and Mint with the product named SIPCO in order to revive freshness. This could be seen as great opportunity in Maharashtra near the Konkan region where the natural source of tender coconut could be fully utilized to provide healthy natural beverage to people. The financial assistance is catered by coconut development board in terms of 50% cost of production. The vision of our company is to provide a natural drink to the consumer so as to improve their health in a fast paced lifestyle. Identifying the gap in this market through market analysis especially in terms of coconut water wherein there are hardly tetra packs available in order to make it convenient for people to have the nutritional drink without carrying the hard husk. The main drivers of introducing such a natural beverage includes rising consumer concerns regarding artificial ingredients, artificially introduced hormones and genetically modified products, and their awareness of the long term health benefits of natural food and good nutrition thereby having a lifestyle of health and sustainability (LOHAS). We therefore see ahead a great potential in this market as GEN – Y would be the most prominent segment to be tapped in order to sustain in the market and thereby expand our presence in India. 1. Current Marketing Situation 1.1 Industry overview The Indian packaged tender coconut water is still an industry in its development phase. There exist a very few players in this market. J-GAPS  aims to position its product in the general market where exist players like Pepsi, Coca cola, Parle agro foods etc. who are major players in the soft drink segment. The emerging trend among consumers to go for healthy and natural food products will drive this industry. Coconut water is a fruit juice with many unique features and a major one is a low calorie content .This makes it a very attractive prospect for weight management positioned juices. 1.2 Company description J-GAPS will primarily engage in extracting, processing and adding flavors to tender coconut water which is then ready to be delivered to stores. It is a privately held firm will be located in Ratnagiri in the state of Maharashtra .We have identified a location which is closer to the coconut farms. J-GAPS sources the tender coconut for its requirements from its own farms and also additionally from other farmers directly. Our processing unit has a capacity of processing liters water annually. 1.3 Market analysis- Tender flavored coconut water is recommended for people of all ages. With the consumers turning health conscious and preferring natural products, we believe that our product has a strong market both in domestic circles and in countries abroad. Our main target customer is the young generations who have a fancy for energy drinks. We also target sport persons with our special energy pack. We want to make our drink available for homes, offices, hospitals, sports persons, marriages, other occasions, hotels and restaurants. The recent studies showing the impact of aerated drinks on health has turned customer to ignore such artificially produced drinks and go for natural food drinks. The rising population will require larger amount of food drinks. Our product will be a natural thirst quencher with added flavor of Kewra essence in it which will be beneficial during the long summer months. 1.4 Major Segmentation Approach 1.5 PESTLE Analysis The Pestle Analysis identifies the political, economic, social, technological, legal and ecological influences on an organization. Political factors Various political factors affect the fruit juice industry. With the change of government the policies regulating the industry might change. As the taxation policy keeps changing, it has a significant effect on fruit juice industry. The government plans of encouraging foreign direct investments would affect our industry highly as organized fruit juice industry has only 3 % share as of now in the market but with FDIs it could increase significantly by coming of bigger players. Economic factors Our company would rely on trucks to move our raw materials to the processing plant and distribute our finished product so, fuel is also an important subject, so the company is subject to the fuel price fluctuation, and to possible fuel crisis. Since, ours is an agro based industry so we would be exposed to the risks of high prices due to crop failure, non-availability of raw material because of pest attack etc. Other economic factors affecting fruit juice industry are often linked to variability in real growth, inflation, interest rates, governmental actions and other factors. Factors like money supply, energy availability and cost, business cycles, etc. would also affect our company. Socio-cultural factors We are more than a billion strong nations and the youngest country as well. We are also home to the great Indian middle class. The major growth drivers in fruit juice market are increase in health consciousness among consumers, increase in disposable incomes and more sophisticated cocktail culture. There is more money circulating in the economy. With life becoming more hectic and tiring, consumer preferences are witnessing a visible shift towards healthy foods. Even the younger generation has started shifting from fizz to fresh and healthy. As people are becoming more and more educated, they are taking the healthy route. Technological factors Fruit juices have become big business throughout much of the developed and developing world with the increasing health conscious proportion of population. In this ever growing industry technology plays a major role in maintaining the quality and cost efficiency to generate higher profits.  Better technology can increase the shelf life of our product. Technology refers to both production process as well as machinery. Legal factors Processed fruit juices are regulated under the Food and Drugs Act and Regulations as a food product and the Consumer Packaging and Labelling Act. The Food and Drugs Act creates identity standards, provides a basis for labelling requirements and establishes the safety parameters for soft drinks. As food safety requirements become more advanced across the beverage industry, tracking and traceability capabilities are a prerequisite. Ecological factors One environmental issue that food processing companies face is waste remaining from packaging. However, the problem often lies in feasibility of collection, separation and purification of the consumers’ disposed bottles or drinks packets. Environmental issues have gained importance because of regulatory requirements. It is not possible to sell a new packaging material without covering all the environmental issues. The reduction of materials in packing cartons can potentially provide both financial and environmental benefits. . We propose to provide our product in tetra packs so that lesser damage is done to the environment in comparison to PET bottles. 2. Product review 2.1 Product features In India coconut water has always been considered as a health drink to refresh the body due to its nutritional value. Tender Coconut Water is considered the healthiest & best sports drink in the world, because it contains vitamins. It is very refreshing and rich in sugar, electrolytes and minerals – available in the natural form in most sterile conditions. It is a natural isotonic drink where the electrolyte levels are similar to those found in the human body. The water of fresh green coconuts is actually fat free. Our company keeping this factor in mind has come up with two natural flavored drink containing 1. Kewra essence which has a floral fragrance thereby providing a cooling effect in the drink. 2. Mint flavor to provide freshness and energizing flavor to the drink Chota Anna would have two variants in terms of Kewra drink and Mint drink. Kewra drink Mint drink Coconut water Coconut water Kewra essence Mint sugar honey Farm Fresh Tender Coconut are selected (50% capacity extracted) and the rest purchased from the Ratnagiri Association Coconut supplier and Natural Tender Coconut Water is squeezed out, untouched by hand and put through a special process in order to add the natural flavors of Kewra essence and Mint. The product is packed in food-grade Bottles/ Cans, which keeps it fresh for 9/18 months. The taste is natural and hence good.

Mary Daly Radical Feminist Thoughts Research Paper

Mary Daly Radical Feminist Thoughts - Research Paper Example Her first publication â€Å"The Church and the Second Sex† resulted in her termination as a lecturer. Daly’s second publication was â€Å"Beyond God the Father† in this publication, she portrays God as a substantive subject. In her publications, she follows Paul Tillich example who is known for his foundational work in feminist theology. Her third book published in 1978 â€Å"The Metaethics of Radical Feminism† shows how men throughout history aim at oppressing women. In some of her publications, she gives some of the chants that can be used by women to free themselves from oppression. With this, this research paper gives the ancient/ classical sources that Daly uses in building her arguments about feminism. The essay will also give the themes that Daly uses. Lastly, how the themes are influential in the contemporary world. In her publications, Daly uses Biblical historical tales for instance the Genesis and the fall into freedom. By using these tales, she portrays how religion has created inequalities between Saxes by different destructive religious patterns. In her publication, she argues that, women are supposed to rule men. The Biblical historical tales are well illustrated in her publication â€Å"Tillich’s Theological Influence on Mary Daly†. This work of art gives the thought process of the radical theologian feminist Mary Daly. Daly interacts with Tillich’s idea to bring out the aspect of feminism. In this publication, Daly had different opinions on Tillich’s sexual life especially concerning her wife Hannah (Lyon1). Daly writes that Tillich expresses a form of religious doublethink, which makes him to be deceived hence self-acceptance. In analyzing Tillich’s life Daly does not explicitly connect the power of the Supreme Being to sexual oppression. This text il lustrates Tillich’s theological influence and ideas in building her argument on feminism and how women are oppressed. In Daly’s book â€Å"Beyond God the Father: Towards a Philosophy of Women’s Liberation†, the author brings out different themes concerning women's liberation. In this book, she portrays the feminist spiritual program that she believes that it is of great help to women. This is by how she believes that women should take a place in the current patriarchal religious thus creating a strong foundation of feminist theology. All this is aimed towards women's liberation. In this book, Daly portrays how God is the only static and authoritarian male figure. She clearly shows how father figure has led to the subjugation of women (Daly 1986). This is because most people believe that, the father is the backbone of the systems of symbols. She further claims that religious subjugation results to the subjugation of all other areas in life social, politica l, and economic. Because of this, she states that, the feminist spiritual revolution will replace the traditional concept of feminism. Daly says that women are supposed to realize their own potential to overcome male domination (Daly 1986). She says that women should be ready to ensure that they do away with all socially sanctioned women abuses, such as female circumcision. The second book, which contains different themes of great help in this research paper, is â€Å"The Church and the Second Sex†. This book uses biblical accounts to portray the role of women in the society. It shows how women are able to survive in servitude. In this book, she shows how women feel that they are in a homeless world owned by only women (Daly 1). The writer also shows how Jesus treated a woman that is the relationship between women and Jesus. In the New Testament, women are portrayed as persons, which clearly contrasts with the modern

Effective Publicity Campaigns Assignment Example | Topics and Well Written Essays - 250 words

Effective Publicity Campaigns - Assignment Example It should also be an articulate and precise release, detailing only the benefits of what is in promotion. Accompanying the PR process should be review samples for support. The other pertinent aspect is tracking capability. These will avail data on market acceptance hence appropriate in convincing new consumers. One PR social campaign that quite intrigued me was the Beat Cancer campaign from, Everywhere, an Atlanta, Georgia based content and social media Communications Company. Everywhere initiated a social media campaign to raise money for non-profit making cancer organizations, towards countering breast cancer. The basis of this campaign is that its sponsors – MillerCoors Brewing Company and eBay/Paypal – would donate $0.01 to charity every time the ‘#BeatCancer’ tag got mentioned in a Facebook or tweet update status or a BlogSpot. This social campaign managed to raise well over $70,000 for the charity organizations, making it a great success. The Starbucks publicity campaign ‘My Starbucks Idea’ had a great impact on me. This PR campaign incorporated a crucial aspect, consumer involvement, which many other companies do not. This impressed me since it gives the user a sense of importance and belonging: one would be very happy if their idea got